Manager of Cold Brew Brand

Portland, OR
Creative and Marketing


The Manager of Cold Brew Coffee Brand will help drive the overall sales of Stumptown Cold Brew. A comprehensive brand management approach is needed to manage product, packaging and pricing as well as diverse channel strategies. Key focus areas will include strategic execution of Cold Brew into distribution, grocery, and Stumptown retail cafes, as well as enhancing Cold Brew offerings and solutions for our direct wholesale customers (cafes, offices, restaurants). Additionally, the Brand Manager will work closely with the operations team on future innovation and continued positioning within the cold brew category as a thought leader.

Essential Functions

  • Head the annual planning process for Cold Brew Coffee

  • Run the development of the Stumptown Cold Brew brand in the areas that include, but are not limited to: package design, product development, forecasting, pricing, product positioning, communications, sales launch and marketing materials

  • Lead cross functional teams on assigned business or project development initiatives that include wholesale channel, grocery business development, and retail cafés

  • Identify key strategies to drive awareness and demand; deliver with flawless execution through social media, events and public relations

  • Analyze pricing dynamics internally and externally to help drive pricing strategy across all channels to drive revenue and margin

  • Work closely with internal and external creative and project management teams to develop marketing and sales materials supporting key initiatives

  • Lead the internal communication on all new products and extensions

  • Manage projects on time and on budget including the business P&L to drive top line sales and increased margin

  • Research and interpret data to determine trends and key performance indicators and business drivers

  • Complete program analysis to determine ROI and make future recommendations

  • Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return

  • Maintain complete awareness of platform financials including inventory, forecasts, supply chain, COGS, etc.

  • Evaluate program effectiveness and make subsequent recommendations

  • Leverage data, trends and support from creative, sales and financial teams

  • Offer strategic input based upon insights, customer feedback and competitive knowledge

  • Retain thorough understanding of the competition (products, activities, and performance)

  • Coach, mentor and develop team members

  • Recruit and retain talent as necessary

Supervisory responsibilities

  • Directly manage team


  • College degree, MBA preferred

  • Minimum of five years of sales brand and marketing experience

  • Food industry background and CPG brand management a plus

  • Passionate about driving brand and platform growth with demonstrated ability to develop and execute programs.

  • Understanding of three tier distribution and multi-channel distribution models

  • Effective and proven project management skills

  • Experience with market research, specifically with syndicated data

  • Able to lead and inspire cross functional teams to deliver strong innovation plans and outcomes

  • Excellent interpersonal and communication skills; presentation and written. Capable of writing/evaluating initiative and communications briefs

  • Entrepreneur can-do attitude to find ways to break down growth barriers

  • Demonstrated positive energy to effectively represent brand and platform internally and externally

  • Ability to pull insights and multiple sources and synthesize into a compelling story for growth and change

  • Strong skills and experience with diagnosing and resolving complex problems and opportunities

  • Ability to craft vision and strategy and make it come to life with actionable plans. Experience with strategy development, integrated marketing planning, and innovation processes

  • Strong analytical, influence and decision making skills

  • Ability to work independently (self-motivated) and complete projects within required timeframes. Driven and guided by own energy, commitments and willingness to translate ideas into action

  • Ability to travel

Physical Demands

  • Ability to sit continuously at a computer

  • Carry weight, lift – lift up to 5 pounds frequently and up to 50 pounds occasionally

  • Taste/Smell – ability to detect and perceive smell of coffee

  • Standing – ability to stand for long periods

Work environment

  • Work takes place in an office environment

Please email cover letter and resume to

We are an Equal Opportunity Employer.
We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability.