Haile Gebre owns and operates two farms and a washing station under the Mordecofe name, ‘Mora Mora River Valley Development Coffee’. For the last 15 years, Haile's leadership in the Guji highlands has put the region on the map as an origin for quality coffee.

"Let us grow together" is one of Haile Gebre's core principles. Mordecofe represents Haile’s own farm as well as the network of neighboring producers he buys from. In recent years, Haile’s daughters have taken on active roles, ensuring Mordecofe remains a family business long into the future.